Thu Oct, 2012 by Erin K. O'Neill
LinkedIn launched their new company pages last month, and they’ve finally rolled out to over 2 million companies with pages on the networking site. The new company pages feature a streamlined design, a stream of posted information on the front page, and more opportunity for visual branding on the products page.
Need to get your company page in line with the new LinkedIn standards? There are a few simple things you can do to take advantage of the enhanced visual space and give your page an edge.
1. Get a banner photo for the homepage.
For Ingenex’s LinkedIn page, I re-purposed our current Facebook cover image and added our logo and some text about our digital marketing services.
2. Add some news to the newsfeed.
The new front page for companies emphasizes current action on the page. Put up a few links to interesting articles or news from your company; images will auto-populate with the link. It’s going to become important to regularly update your LinkedIn page, so start developing a content strategy now.
3. Highlight three of your products or services.
On the “Products” page, LinkedIn now offers visual space for three rotating banners that link back to your product page on your website. I took the time to make three banners with Ingenex services, but even one will improve the look of your page and get you more clicks back to your website.
You can absolutely go deeper into LinkedIn’s new improvements, including better branding on the career pages, but just doing these three things will get you well on your way to leveraging the site to its best advantage. They’ve provided a fantastic new blank slate to greatly improve your brand’s status and interaction on LinkedIn – get to it!