Wed Mar, 2011 by Tiffany Risner
Hootsuite, the social community management tool, released a new feature: protected profiles. Now, account holders can add security to profile which will require an additional confirmation before sending messages social.
The Secure Profiles tool was created in response to several recent high-profile PR incidents including personal messages sent from @ChryslerAutos and @RedCross profiles causing confusion and embarrassment plus affecting brand sentiment.
Although the tool is only available for Hootsuite Enterprise plans, I suspect the security tools will soon be rolled out across all paid plans to meet increased demand.