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Mar
30

New Hootsuite Feature Response to Chrysler Snafu

Wed Mar, 2011 by

Hootsuite, the social community management tool, released a new feature: protected profiles. Now, account holders can add security to profile which will require an additional confirmation before sending messages social.

Hootsuite states:

The Secure Profiles tool was created in response to several recent high-profile PR incidents including personal messages sent fromĀ @ChryslerAutos andĀ @RedCross profiles causing confusion and embarrassment plus affecting brand sentiment.

Although the tool is only available for Hootsuite Enterprise plans, I suspect the security tools will soon be rolled out across all paid plans to meet increased demand.

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