May
06
New Google Analytics Allows to Measure Site Speed
Fri May, 2011 by Kai Blum
Google is currently beta testing a new version of Analytics, which allows users to measure the load time of individual pages. Users can switch to the new Google Analytics by clicking on a link in the top right of their account:
In order to measure site speed, it is necessary to update the tracking code on each page, as explained in the Analytics Help Center.
Increasing site speed is an important factor in Conversion Rate Optimization, since slow-loading pages are one of the main causes for visitors leaving a site.
Hi,
Thanks for this information – I didn’t even realise it was trackable through here. I know Google are placing growing emphasis on page load as a deterining factor of rank, but didn’t know could analyse it so easily.
Cheers,
Matt