Wed Jul, 2011 by Derek Mehraban
It seems there is no shortage of new data about social media usage, but the digital agency needs to stay on top of this data. Social media campaigns need to be finely tuned and understanding this latest about Twitter provides a good example. A twitter campaign geared to younger people may not be as effective as tailoring that campaign for FaceBook consumption instead. It is a handy presentation that can help maximize ROI for the digital agency’s campaigns.