Tue Jan, 2012 by Derek Mehraban
“2012 will be a tipping point as exploding mobile-connected consumer adoption reshapes all business structure, process and economics,” writes Diane Mermigas. “Worldwide social network ad revenues will pass $8 billion in 2012, $5.8 billion of which will be generated by Facebook and its mobile expansion, according to eMarketer.”
As all advertisers will allocate significant budgets to run ads on Facebook and other social media platforms, they are well advised to consult with social media marketing firms that have experience in this area of advertising, in order to achieve maximum ROI.
How can you tell that an agency has the necessary expertise? Ask them for specific examples, how they have achieved measurable results for their clients. Keep in mind: A good digital marketing agency will focus on customer conversions, not ad impressions.