Fri Dec, 2011 by Derek Mehraban
People expected mobile commerce to grow, but this year’s growth is exceeding expectations. Over the 2010 figures, 2011 mobile retail sales will grow 91.4% to $6.7bilion. It is still a tiny fraction of the overall retail market, but that number only captures actual sales and not how many sales were aided by the use of mobile devices. The growth can be traced to a high growth rate among smartphone adoptions as well as growing the infrastructure supporting mobile commerce. The growth is expected to be about 73.1% for 2012, up to $11.6billion.
The fear of this growth is that brick and mortar businesses are increasingly becoming showrooms for the established internet retailers such as Amazon and…Amazon. The digital marketing agency needs to guard against this concern by optimizing and encouraging their clients to serve as good mobile outlets bedsides just brick and mortar establishments. By now it is well known that businesses need to be mobile friendly, but that will increasingly become anachronistic and a losing strategy for the mobile ready retailers.