Normally digital marketing is used to drive people from the internet to a brick and mortar business. Chino Latino, a Mexican restaurant in Minneapolis, is pioneering a new backwards approach.
Chino Latino uses QR codes, the black and white squares, on cocktail flags, menus, pamphlets in the restroom as well as on billboard advertising. Scanning the codes brings the customers’ smartphones to a serialized comic about the head chef as well as to some outrageous themed stories about the restaurant.
Photo Credit: Unbonvoyage.wordpress.com
While this campaign borders on the traditional digital marketing technique to manage the brand, there is something else going on. The use of brick and mortar to digital is backwards. It seems, however, to comport with Chino Latino’s usual placement within the Minneapolis restaurant industry. It does, however, offer another model for digital marketers to position their services to firms.
Vita.mn: Chino Latino’s new QR Code
Tags: mobile applications · QR Codes · Vita.mn1 Comment
1 response so far ↓
[...] Anyway, check these things out, make a couple, get a scanner on your phone and start looking for ‘em. They’re out there. [...]