Tue May, 2011 by Derek Mehraban
Microsoft has announced it will delay its tablet based on the Windows Phone 7 software. Instead it will release the tablet, which Microsoft calls Slate, when the next version of Windows is released in 2012. Even though it will be late to the competition, some analysts hold out hope. The current tablet offerings are not good for productivity. The ability to merge with Microsoft Office products, the industry leader, is suspect and, at best, limited. This is the room Microsoft is expected to exploit when Slate is introduced.
For some time now we have been writing about the space for digital agencies to become increasingly involved with enterprise solutions for firms. When the Slate, if it is geared for Microsoft Office interoperability, does arrive it will be an immediately attractive option for enterprise solutions. While advertising with enterprise solutions involves mainly desktop computing, the Slate will jumpstart the appropriateness of mobile advertising and mobile advertising techniques. It will also potentially have a significant affect on the available target demographics of mobile advertising.