Fri Feb, 2013 by Kai Blum
Internet users looking for information on local businesses are increasingly using mobile devices. For example, Yelp reported that 30% of its traffic in 2012 came from smartphones and tablets. This number will most certainly go up in 2013. Therefore, local businesses can and should take advantage of free and paid search engine marketing options.
The most effective free option is claiming and completing local listings in Google Places, Yahoo! Local, and Bing Business Portal. Also, pay attention to what customers say about your business in reviews on Yelp and Google+. Take critisism seriously and try to make it up to customers who had a bad experience. Encourage happy customers to write reviews. Often, customers only write reviews when they had a bad experience and as a result, review sites might give readers an unbalanced impression of your business.
On the paid side, invest in responsive web design to ensure that your website is displayed flawlessly on mobile devices. Also, run locally targeted pay-per-click ads for mobile devices. If these are set up correctly, they are very effective to reach search engine users who are looking for what you have to offer.
If you need help with implemeting these mobile search engine marketing strategies, make sure to give Ingenex Digital Marketing a call.