Sep
16

Live Web Broadcasting Creates New Advertising Opportunities

Thu Sep, 2010 by Derek Mehraban

Photo source – UberGizmo

Many online content hosts provide or are moving to supporting live broadcasts.  Google announced today that YouTube is joining the live broadcast party, and more importantly, opening another channel for advertising and sponsorship of programming.

Recent research suggests that people are watching seven times more content over the internet than one year ago.  There are all kinds of battles brewing over what will be the best way to bring content “on demand” to the web user and from the computer to the television.  There is some reason to believe that traditional means of delivering web content through providers like cable or satellite transmission might become extinct in the not too distant future as people figure out new models that make much more sense for the user who juggles multiple platforms to view content (laptop, desktop, mobile phone, television).

As these trends develop, it makes increasing sense to move from traditional forms of television advertising to new methods like perhaps taking advantage of entirely new channels like what YouTube will be offering.  If you are able to get attached early to an online show that generates substantial viewership over time you probably will have less competition for eyes and dollars during the build.  There have already been shows that went from online to on a network so this idea is not entirely farfetched.

View:

Investor’s Business Daily “YouTube Tests Live Streaming”

USA Today “YouTube dabbles in live video streams”

Wall Street Journal “Web Video Site Tests Live-streaming Service”

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