Thu Jan, 2012 by Derek Mehraban
A new study released by L2 reports that large retailers are not keeping up with the demands of consumers for mobile shopping. Survey results show half of the prestige retailers had feeble efforts for mobile shopping. Many of these vendors did not even have mobile optimized websites, and even fewer provided an ability to make purchases on mobile devices.
Even the apps that exist are nearly useless. They are very bare bones efforts and do not have any appeal to keep consumers returning to them. It is really shocking to see such results as we enter the mobile persistent era. 9.8% of all online sales last holiday season were conducted on mobile devices.
This is good news for the digital agency because it means there is a gap in the market that needs to be bridged. Smaller firms that would normally be unable to compete with the larger prestige firms can do so in the mobile arena. It might even be possible to supplant the larger firms, so when they finally do come online it’s too late.