Mon Sep, 2011 by Derek Mehraban
Android has been clear that its latest release will support near field communications and Google has announced that it will make its next cell phone, the Nexus S, with a NFC chip. Near field communications allows devices to easily and quickly transmit information wirelessly. It can exchange e-business cards, power the mobile wallet and even allow buildings to be aware of who comes on site. It’s an exciting technology that will help businesses be more efficient. Until now, however, there was not a good reason to believe Apple’s iPhones would be NFC empowered.
We know Apple has been working on NFC capabilities, but when it would be made available was uncertain. New rumors, credible rumors, purport to have the iPhone 5, supposedly shipping in early October, NFC enabled.
The immediate benefit of NFC to the digital agency is the translation of offline activities into online activities. Businesses are able to track who comes into a location, but that is difficult and then linking them to their online personas is even more difficult. A NFC chip will make these processes streamlined. Businesses will be able to know instantly that user Adam1973 is in the store and then track what Adam1973 likes or recommends. Businesses will also be able to know if Adam1973 did not buy anything and then take action to make the failed conversion succeed in the future. The digital agency will be at the front of these efforts, teaching firms how to integrate their services. There are numerous other abilities, most yet to be thought of, and having iPhone users within the fold will only accelerate those efficiency gains.