Mon Jun, 2011 by Derek Mehraban
There has been debate about whether or not digital agencies ought to refer to the iPad as a mobile device. It is clearly portable, but considering it to be mobile like a smartphone is a stretch, too much for some. The iPad’s size makes it questionable even if it is connected to the internet. The latest trouble over the iPad 2 may help solidify that debate. The tablets being shipped for Verizon’s cellular service are being recalled. The speculation is that there is a connectivity issue, but only on Verizon’s cellular service.
As referenced above there is a classification debate occurring among digital agencies over how to think about the iPad 2. Many consumers are opting for the wi-fi only version, which makes the iPad more like a laptop than a smartphone. The size of those iPads with cellular connectivity makes its consideration as a mobile device suspect. And now Apple may be settling the debate for us. For now the digital agency needs to remain vigilant about how and what kinds of advertisements are displaying on iPads. This development is, however, another reason to begin thinking of mobile ads as smartphone specific.