Checkpoint Research has conducted a survey of nearly 1,000 IT managers and the results have some interesting data for the digital marketing agency. For their employees businesses prefer iOS to Android and Blackberry devices. Currently 89% of businesses have smartphones or tablet integration into their corporate ecosystems and 30% of those devices are iOS powered.
The main concern corporations have with Android devices is a security risk because Android is seen as inherently more unsecure than iOS devices. Whether or not that is accurate is irrelevant, as businesses answer their employees’ questions with an iPhone recommendation.
This is very important for the digital agency. As more and more mobile devices are used for productivity and not just consumption purposes, the way marketing is approached needs to also adapt. Marketing efforts will need to become more high end and less focused on entertainment. This sentiment needs to be reflected in not only the form of marketing efforts but also the content of what is being advertised.
If the iPhone and iPad continue to gain in corporate environments, then it makes the adaptation forced upon the digital agency easier to implement. If it is rare for an Android device to be used for productivity purposes, then it is easy to continue making entertainment and consumption driven advertisements to Android devices. The current state of the industry only forces ads sent to iOS to face the conundrum of what kind of advertisement. The digital agency will also need to evaluate ad servers to see if there are tests being used to determine what type of advertisement is most appropriate for iOS users.
Tags: Advertising · Android · apple · Blackberry · data · digital marketing · iOS · mobile · smartphones · TabletsNo Comments
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