Tom Schmitz, a consultant, has some interesting advice for setting up a website so it maximizes usability without sacrificing PageRank. Google and others offer up a 100 link ceiling as a way to organize a website, however, Schmitz argues if a brand is lacking PageRank, then 100 links will eat away at the number. Instead he offers a 4-layer model. The crux is simple, no matter how deep you go into the website’s architecture the user should never be more than four layers underneath the home page.
The four layer approach uses some distinctive terms that help the digital agency break down the model: homepage; categories; topics; sub-topics; and content. The easy solution is that each category of a brand’s products would serve as a category. What happens then is that others link into a lower level for the website, which actually drives up PageRank. There is also some boost to PageRank from internal links as well. The digital marketer can use this to drive up a site’s ranking in search results.
Too often Michigan web design companies are overly focused on spreading word about a brand to potential customers. This focus can come at the cost of building an internet presence that is not only easy to navigate but also useful for content and boosting its presence within search results. Schmitz offers a nice model and guidelines for maximizing these, sometimes at odds, goals.
Tags: Content · digital marketing · Google · PageRank · Rule of Four · Schmitz · web contentNo Comments
