“Why We Love…” is an ongoing blog series by Ingenex Digital Marketing highlighting a few of our clients. As a full-service digital marketing provider, we have the opportunity to interact with a wide variety of clients and build lasting, mutually-beneficial relationships. In the series, we focus on one client, highlight its strengths and tell you why love working together.
We love working with…
Weber’s Restaurant & Hotel
Recently renovated to match an upscale, modern clientele, Weber’s is fine dining and luxurious lodging. From the hip Habitat Ultralounge for nighttime entertainment and drinks to the resort-style suites, Weber’s is opening itself up to new, younger clientele while maintaining it’s prestigious reputation as an Ann Arbor convention center chosen by local and traveling business professionals.
Family Owned: Weber’s was founded in 1937 by the Weber family. Today, the boutique hotel is run by Ken Weber and he has taken the hotel and restaurant to a new, digital level with Ingenex Digital Marketing. A new website, social media and pay-per-click campaign has revitalized its image in Ann Arbor, Michigan and globally.
Couple’s Retreat: Weber’s caters to couples with specialized packages. Weekend getaways including dinners, drinks, dancing, and breakfast delight couples that want to get away for an anniversary or an extended date night. Imagine this: You and your significant other want the resort treatment close to home. So, you book the Resort Suite Package. Upon arrival, the upscale hotel and restaurant greet you with a burst of luxe reds and rich, deep woods. Welcoming you to the room is a bottle of French sparkling wine (or cider) with glasses to keep as reminders of your stay. Sipping on the bubbles on your private outdoor balcony, you decide to experience Ann Arbor fine dining at the award-winning Weber’s Restaurant. 2 free after dinner drinks and dancing? A short walk takes you to the Habitat Ultralounge and Ventura Wine Bar. There, live music plays while you dance the night away. Back at your suite, you cash in your movie credit and relax for a romantic night on the plush King size bed. When you wake, Weber’s room service brings your included “Carte Blanche” breakfast and you indulge.
After that, who doesn’t love Weber’s!
Why we love Weber’s
Ingenex Digital Marketing began its relationship with Weber’s Inn at the start of a crisp 2010 January. With a desire to move to the online space more effectively, Ingenex and Weber’s strategized a plan to revitalize its website design and began advertising via PPC ads. Habitat Ultralouge is an obvious choice for young Ann Arbor, so Weber’s wanted to begin a measured social media strategy to attract more of the already hip crowd.
But Weber’s is not just a hotel, restaurant and bar, its an Ann Arbor destination for conventions and weddings as well. Employing its own renowned bakery with a talented pastry chef, Marybeth King, wedding and meetings alike go off with precision and elegance only Weber’s can offer. Ingenex wanted to portray all aspects of Weber’s succinctly and in a palatable fashion to online visitors and succeeded while exceeding expectations.
Doug Chapin, Director of Sales for Weber’s Boutique Hotel and Restaurant says, “Ingenex has helped parlay our 70 years of experience into a worldwide force for conventions, trade shows, weddings, and destination travelers by way of the social media highway.”
We love Weber’s because it encompasses the vibrant lifestyle of Ann Arbor. The local flavors and its mix of tradition with contemporary-chic matches the town to a tee. We love to dine there for a business brunch, enjoy a post-work drink and suggest it to traveling clients. Not only do we work with Weber’s, we indulge in it as patrons. Ann Arbor loves Weber’s, as do our neighbors, Ypsilanti. Make sure to check out Weber’s Boutique Hotel and Restaurant next time you’re in Ann Arbor and discover why YOU love Weber’s.
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