Mon Jul, 2013 by Digital Bus
The advertising and marketing industry are becoming more visual in the digital landscape. We have seen the most popular social networks, such as Facebook, Twitter, Google+ and Pinterest make adjustments to welcome a lot more visual content from advertisers and users. Why? Campaigns and websites with visual content have been ranked higher in the most popular search engines like Google and Bing. With this in mind, you need to strategize your content digital marketing plan.
If you are launching a website, creating a blog post or an ad campaign, you must develop quality visual content. In the midst of the volume of content online originality is key. Visual content makes you a lot more interesting and appealing so your audience will more likely want to share with their network.
It is easy to find visual content online, but more most ideal approach is to create your own and be original. If you don’t have the know-how, consider investing in an agency that has expertise in this field. At Ingenex, we design pieces that respect the brand, and we develop a strategy that is tailored to achieve the goal of our clients. It is very important that the visual content developed is clear and consistent with the strategy.
Understanding the goal of the client and create a visual content that communicates a compelling story is very important to agency. As we craft the story, we will start selecting the best imagery that will communicate to your audience effectively. There are different types of visuals and techniques in the digital industry: photos, videos, comics, memes, charts and others. After deciding the right visual, it is very important to find the right partners and platforms to disseminate the final product online. These partnerships are vital for the content to receive a high number of views and engagement.
The production of videos is one of specialties Ingenex can help you with. k-Space is one of our clients for who we’ve successfully launched different videos for their social media presence. A great video has rich content, impeccable visual quality and great sound. Our portfolio also shows other example of work and services we can help you with.
Visual content allows you to take your presence online to the next level, engaging with your audience to make the relationship sharable. Don’t miss this opportunity to stay “in the zone” of the digital industry. If you need support coming up and developing the best visual content for your marketing strategy, let’s talk! Call Ingenex today at 1-888-Ingenex.
–By João Mattos