Mon Dec, 2010 by Derek Mehraban
So far this holiday season has seen $21.95 billion spent online. According to comScore that number is up 12% over the same time period from last year’s numbers.
The question, however, is if this represents a qualitative shift in our spending patterns or if instead it merely shows an easing in the economic conditions over the past year.
The answer to that question may be found in Compete’s survey of consumer spending. Last week consumers bought more online than in brick and mortar establishments. That is the first time a result of that sort has been found. Even if the method is not sound (small survey size over a single week) it shows a trend that will eventually flip the norm. Even if spending is up because of economic easing, the trend towards more online consumption holds true.