Mar
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Google Adding Semantics To Searches
Fri Mar, 2012 by Derek Mehraban
Over the next few months Google will be updating it search parameters. It is not yet announced (determined?) just how Google will be changing the weights in its current search algorithms, but what Google will be adding is semantics, which factors in the actual meanings of words.
The immediate result will make Google more like Ask or Yahoo Answers. A search for “the 10 largest lakes in California” would today yield links to those lakes’ sites run by the state of California. The update will then return not only those links but also the answer to that question, listing the 10 largest lakes. This is precisely the technology best captured at the moment by Siri. This update is Google’s attempt to capture new ground and maintain the market share lead in searches.
One person close to Google says this update will impact anywhere from ten to twenty percent of searches. It is not certain either how this will impact the advertising rendered on search results. Regardless of the scope of the change the social media agency needs to keep these changes in mind. While semantic searches are supposed to bypass meta code in web sites, it certainly cannot ignore all of it. It is also entirely possible that new meta tags will be needed to better fit ads into semantic results.
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