Thu Jan, 2013 by Erin K. O'Neill
In 2012, most social networks took great strides in becoming more visual mediums. Facebook moved everyone over to the timeline format, which gave profile pages a huge space for pictures and created a time-focused visual orientation. LinkedIn launched a similar restructuring for brand and profile pages. Twitter redesigned their profile pages too, to give a big space at the top for (you guessed it) a picture. And then there was the rise of Pinterest, which became a dominant force by being almost exclusively visual.
So, what does this mean for 2013? The trend is out of its infancy and reaching maturation. You’re going to see more companies using the new visual areas in innovative and bold ways. Look for graphic and photo-driven campaigns on social networks. You’ll see companies embracing video in a whole new and bigger way, too. These new images need to be interesting, compelling and, most of all, sharable, in order to make an impact with the audience.
Make 2013 the year you invest some of your marketing budget and resources to enhancing your visuals. Explore the world of animated GIFs. Hire a photographer to take stunning photos of your products in action. Start an Instagram account for your brand. Ask your customers to share images of their favorite things about your product with social media. There are so many wonderful spaces to utilize for image creation and sharing. Think visual and bust out your cameras – it’s going to be a great year!