Wed Mar, 2011 by Derek Mehraban
Formspring, a social question and answer site, claims to receive 22.5 million hits per month and each day 10 million questions and answers to user questions are posted. Many of Formspring’s users are younger and probably lack smartphones. To capture this market in a mobile setting Formspring has launched its first mobile app using SMS.
Attacking the non-smartphone market is beginning to be a common feature of sites. Not only do children lack smartphones, but so too do many in emerging markets. By allowing these users mobile access, sites are better able to capture their attention when they are at an internet enabled computer.
This move will make Formspring a more attractive market for advertisers. With an already large base and now a move that will make the user base both larger but also more faithful will help marketers gain a higher ROI. Formspring is also very clear that this development is only the beginning of more developments in the Formspring service.