Jan
13

Finding your social media voice

Tue Jan, 2009 by Derek Mehraban

It’s hard to say this as president of a digital marketing company. But since I began using social media for business, I have struggled with finding a consistent, strong, and strategic social media voice. That is about to change.

For 2009 I plan to come out of the closet, and speak my mind through social media. I hope you do too!

Teaching this new class at Michigan State University called the New Media Drivers License gives me a great opportunity to teach talented students of all ages, and help them find their social media voice.

A big part of sharing my voice will be the use of Twitter. Just tonight I have installed Tweetdeck, thanks to some prompting by @chairkicker. And I plan to grow my Twitter, and as Guy Kawasaki says, use it as a Twool.

I also know consistent posting on my blog will do wonders. Just writing a post is a great start. Then I write the next, and the next. Before long I have many posts and a working blog. You can do it too. For a great example of blogging look at Edward Vielmetti and Ross Johnson. Both of these guys use blogging better than most.

Some of my students this semester are struggling to find their voice on their blogs. Well you’re not alone. Sometimes you just have to write a post. And when you keep doing it, writing your blog gets easier. The fact is you are beginning down the road of using social media. We all travel down this road at some time. You are still way ahead of the game, and will be just fine. You will find your social media voice.

PS. Follow me on Twitter @mehraban

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