Wed Jun, 2011 by Derek Mehraban
It is becoming harder and harder for FaceBook to make announcement which changes the economics of advertising with the social network. It is the single largest entity on the internet that draws traffic, has advertising and brings people looking to be affected. Some of the games FB offers have been wildly successful, and yet there are still millions who have avoided Farmville and similar games. Some of those abstainers, however, might buy into FB’s latest addition: The Sims.
Since 2000 The Sims has sold more than 140 million units. It’s a game where the user creates digital people, sometimes like the user and sometimes not, and then controls their lives. Where FB represents a virtual person, the online representation of the user, The Sims on FB will offer a new type of game play. The Sims on FB will also be available in a mobile version.
This is significant for digital agencies. This move will make FB a stickier presence for millions of viewers, making the advertisements more lucrative. Because The Sims is a simulation of real life, then there is also room for advertisements within the game. Advertisements can also be linked to achievements within the game, but resolving outside the game. There seems to be nearly limitless creative options for the digital agency in this development.
Mashable: The Sims Are Coming to Facebook