Tue Feb, 2011 by Derek Mehraban
Always eager to set itself apart from other social networks as well as to drive the industry it made famous, FaceBook released today a way for it to also exist on dumb phones. FB teamed up Gemalto to make a SIM card that will allow the older phones an entry point onto FB. With this SIM card installed users will be able to send and receive messages to their FB accounts via SMS.
This is a huge development. This new device will allow FB mobile use by users that are not able to have smartphones either because the phones and data plans are too expensive or the areas are not yet enabled for that sort of mobile access. Emerging markets are the big winners. The bigger winners will be, besides FB, the advertisers on FB.