Tue Feb, 2011 by Derek Mehraban
During the month of February, Gogo Inflight Services is offering free Facebook access to airplane passengers. Other websites require the purchase of a pass. The offer is limited to North American flights on Alaska Airlines, American Airlines, AirTran, Delta, United Airlines, US Airways, and Virgin America. There are no numbers about the numbers of Wi-Fi users under a completely pay-for-service system, but Virgin Airlines reports one third of its passengers log onto the Wi-Fi system.
This is great news for digital marketers advertising on Facebook. Airline passengers using Wi-Fi are a savvy demographic that has already demonstrated a willingness to spend money (the airplane ticket) usually in a digital way (see the decline of travel agents selling the airline ticket.) FB’s stickiness will only be magnified by the paywall if the user wishes to step beyond Facebook.