Mon Feb, 2011 by Derek Mehraban
Third party sites are now littered with Facebook’s ”Like” button. Since its release last year over 2.5 million websites allow users to link their approval of content to their FaceBook accounts. However, that reference usually only garnered a slight mention on their FB wall. FB has changed that result.
Until this recent change a third party provider had to provide the “Like with comment” button for a full feed to be posted on the FB user’s wall. That button was much larger and required more of a commitment from the third party site. FB has now made it easier for these providers to access a FB user’s wall with a full feed story.
Now a user will like something and on that user’s wall will appear a link and a full story. This is significant for marketers, as the reference will earn content providers more access to FB users. This also marks a significant change for FB as FB will now have higher barriers to entry for its potential competitors.