May
27

FaceBook and Spotify Team UP

Fri May, 2011 by Derek Mehraban

Not satisfied with being the communications hub of the internet, FaceBook is teaming with Spotify to launch a music streaming service. FaceBook has already jumped into the movie streaming business and now it is widening its net. The streaming service is said to be able to function in as little as two weeks, but for now the service will be limited to places where Spotify can function, which is not in the US. Spotify has been in negotiations with the major labels for a while now, and once they do secure permissions then the joint venture will function in the US.

Photo: Forbes Blogs

Users will be able to stream music from the quite extensive Spotify catalog over their FaceBook accounts. The really fascinating innovation is the ability for
FaceBook friends at different computers to stream the same music and listen to them together. Given FaceBook’s ability to conduct conversations those users can then have conversations about what they are hearing. A conversation that others can watch as well.

This will be a boon for digital agencies. As FaceBook increasingly becomes the catach-all internet service then users will leave less often and come back more often. The advertisements rendered on FaceBook will receive larger viewership.

Forbes Blogs: Facebook To Launch Music Service With Spotify

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