Tue Jun, 2013 by Digital Bus
Not many people are using all the resources available to effectively promote their event marketing. A great example of a group in Michigan executing a well rounded event marketing is LA2M – Marketing Education. LA2M has developed a format that has a perfect balance between information and networking opportunity. The casual atmosphere attracts professionals from all industries and backgrounds. LA2M uses digital tools giving the people flexibility to participate in the conversation before, during and after the event. This format of event marketing focuses on people. Below are a few tips of different tactics you should consider while creating your event marketing plan.
Create a community – Make sure you get to know the people attending your events. As you connect and establish relationships with them you start building your own community of individuals whom can become a valuable references. These people can be key influencers from you industry and help you brainstorm ways to grow and improve future events. These are the people you want to listen for suggestions on how to make the event better. It is about the fellowship and the people!
Keep it fresh – It doesn’t matter to what industry you belong, you should not cover the same topic every time you host an event. Make sure you find interesting speakers from the various segments of your industry.
Make it a digital marketing experience – People have a very tight schedule these days and many of them might not be able to attend your event in person. What do you have to do? Bring the even to them, of course! This is not complicated. First, create a website where people can find everything they need to know about your event: speakers, topics, location, schedule etc.. With today’s technology you can easily live stream in the web for anyone around the world. You should also be present on social networks, as during the events you can encourage your team and the audience to share content via Twitter, Facebook and other social media channels. If you have solid budget to invest consider creating an app as well.
Sharable content – Create content that is engaging and resonances with the audience incentivizing them to share. You the experience to be shared beyond the physical location where the event is taken place.
Atmosphere – Environment is very important and a lot of people don’t put too much focus on it, but especially if you are creating an ongoing marketing event. You need find the right atmosphere for your audience and the speakers or else they won’t come back mainly because they were uncomfortable, even if the content was interesting.
Make it personable and valuable – Event marketing can have various formats but you have to make it about the people and not just you. Give an opportunity for the people to engage with the event such as FAQ and meet and greets. The event marketing experience should take in consideration the needs of the people attending and only yours or the speaker to deliver the content.
Promotional items – Before and after the event you should have some promotional items for sale, like t-shirts, pens and magnets. With this material you can generate some profit to help your costs of putting the event together and you are helping brand your event through the purchase of these products. You might also be interested in having an online store with those products, strengthening your internet marketing.
At this point, you are on the right track for making a successful event marketing experience for your company and guests! Just remember to ask yourself these questions?
- What do you I want to get out from the event?
- How do I want people to feel during and after the event?
- If I was a guest, what would I like to see during the event?
- What other competitors events have done differently?
–By João Mattos