Thu Feb, 2011 by Derek Mehraban
Roger Ebert, the famous film critic, now has close to 350,000 followers of his Twitter feed. While he is still writing, his health has taken a turn lately and Ebert has turned to social media to supplement his life and income.
Lately he has started making recommendations about products to purchase. However, instead of selling the mentions to firms, Ebert instead links to vendors that give him a percentage of the sales.
Ebert unleashes about 30 Tweets each day and he says about four of those are linked to his affiliate sites for purchases of products. Because Ebert is now seen as a widely regarded tastemaker this system seems to offer some potential. As of now, Ebert says he has not made much from the affiliate linkages, but he has made some money. Given the lack of cost for the advertising, this can be a model that truly seizes on social media’s upside.