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Aug
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#DigitalChat: Utilizing viral video in a digital campaign

Tue Aug, 2012 by

That’s right, folks… it’s time for another tweet chat! Our first #DigitalChat on Pinterest for business went so well that we hosted a second on leveraging Twitter for event marketing. We look forward to making #DigitalChat a monthly installment, and we hope you’ll join us for another lively discussion! Friday, August 24, from 3-4pm EST, follow @ingenex or the hashtag #DigitalChat to participate in an awesome chat on viral video strategies. The chat will be guided by a series of questions from @Ingenex and moderated by CEO Derek Mehraban (@mehraban) and our Content Producer, Erin (@ekoneill). You can participate in a guided conversation by using the #DigitalChat hashtag in your tweets. Look for labeled questions from @Ingenex (ex:  Q3 Some videos go viral organically—but for most, exposure is hinged upon hard work. What outreach strategies have you used? #DigitalChat), and respond by prefacing your tweet with the appropriate answer tag (ex:  A3 I’ve increased exposure to a video by optimizing my description/tags and sharing links with relevant bloggers/tweeps. #DigitalChat). This way, participants will be able to easily follow conversations about questions that matter most to them. You can contribute to the conversation by tweeting your own questions, examples, or advice about utilizing and marketing viral video (and also follow others’ insights) by continually searching the #DigitalChat hashtag.

Though there’s no one formula for making a video go viral, there are strategies you can employ both in the production of your content and in its marketing to help ensure widespread sharing. This month’s #DigitalChat will discuss concepting, content, and marketing strategies for your video-based digital campaign, including optimization and outreach tactics to maximize visibility and encourage sharing. Participate in Ingenex’s #DigitalChat on Aug. 24 to learn more (and don’t forget to check out our Storify, with highlights from last month’s #DigitalChat on marketing events with Twitter!).
#DigitalChat, July 27, 3-4pm EST.

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