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#DigitalChat: Leveraging Twitter for event marketing
Mon Jul, 2012 by Digital Bus
This week, the Digital Bus is hosting another tweet chat! I had so much fun moderating our first #DigitalChat on Pinterest for business. I hope you’ll join us for another lively discussion! This Friday, July 27, from 3-4pm EST, follow @ingenex or the hashtag #DigitalChat to participate in an awesome chat on leveraging Twitter for event marketing.
The chat will be guided by a series of questions from @Ingenex and moderated by me (@linguangst) and our Content Producer, Erin (@ekoneill). You can participate in a guided conversation by using the #DigitalChat hashtag in your tweets. Look for labeled questions from @Ingenex (ex: Q6 How do your @Twitter followers benefit from a post-event coverage strategy? #DigitalChat), and respond by prefacing your tweet with the appropriate answer tag (ex: A6 As an attendee, I like to follow up after an event for photos, videos, and things I might have missed while I was there. #DigitalChat). This way, participants will be able to easily follow conversations about questions that matter most to them.
You can contribute to the conversation by tweeting your own questions, examples, or advice about leveraging Twitter for event marketing, and also follow others’ insights, by continually searching the #DigitalChat hashtag.
Twitter can be a powerful platform for event marketing pre-event, onsite, and post-event. This chat will discuss tactics for marketing before, during, and after your event, including hashtag creation, media production, and utilizing search. #DigitalChat will discuss strategies for both content production and response monitoring that focus on encouraging maximum engagement from your followers. Participate in Ingenex’s #DigitalChat on July 27 to learn more (and don’t forget to check out our Storify, with highlights from last month’s #DigitalChat on Pinterest for business!).
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