Wed Nov, 2010 by Digital Bus
Every municipality has a ban on political advertising within a certain distance from polling locations. The thinking is that people need a safe and undisturbed space to come to a decision, otherwise the loudest candidate would have an unfair advantage.
Photo Credit: Mashable
Is there a future for digital marketing in these places, however? A political ad on someone’s mobile device is not detectable by others, as long as it is silent. FourSquare launched a site for voting on Tuesday and while it does not raise these questions because there are no campaign specific ads, the time is not far away when a campaign pays for some advertising based upon geo-location. FourSquare would be able to identify the exact polling location a user is in and then advertise for a campaign only being voted on in that area.
Geo-location will be helpful for digital marketers of political campaigns. It also possibly escapes the problem of current political campaigning in those locations because it is potentially silent and the user can opt-out of the advertising.