Tue Jan, 2013 by Derek Mehraban
Digital marketing training is more important than ever. I can say this from the experience of teaching the New Media Drivers License for Michigan State University over the past 5 years. In that time I have taught thousands of students how to use Digital Marketing. And they just keep coming.
This semester we have almost 200 students who want to hone their skills on social media marketing, blogging, digital public relations, SEO, SEM, and PPC. Our class is an overview, and it provides a great foundation for students who want to use digital marketing for their business, or build a career in digital marketing.
At Ingenex Digital Marketing, we often train our clients on how to manage their social media presence on their own. This is often important for clients, as they want to be very closely tied to their own social media marketing, and it’s important to have it in house. By teaching them how it works, best practices, and helping them get started in managing it themselves, we get them on the way to social media marketing success.
For companies who want a more comprehensive digital marketing training, we can offer multi-day classes on site to get their team in line. We have done teams as small as 3-5 people, and as large as 100. It really depends on the company and the goals they have for what they want their people to understand and accomplish.
Reasons why companies are sending their employees to digital marketing training:
1. Important to understand the digital side of the business, in order to see opportunities for their company.
2. Often more economical to train and run digital marketing in house, instead of hiring an agency.
3. The company has talented, valuable people who are great managers, and leaders but haven’t learned digital marketing, social media, and search optimization. So they invest in their people, instead of bringing in new people.
4. Company realizes they are behind in digital marketing as compared to their competition, and training the team is a great way to get up to speed.
If you need help with new media education and digital marketing training for your organization, feel free to give us a call. Ingenex has been training companies and employees in digital marketing for years. We can help. To get a full range of our digital marketing services visit our website.