Tue Apr, 2011 by Derek Mehraban
Between The Daily (an iPad app for news content) and the paywall adoption of the New York Times there is a trend moving into services requiring payment. This is an issue for marketers because these pay-for-services do not need the advertising income streams marketers can provide.
While the organizations will not reveal their subscription bases there is some data out there. The Daily allows users to share stories via Twitter and by measuring those tweets some hint of use of The Daily can be inferred. Since February 2 the number of tweets originating from The Daily has steadily declined.
The decline tracks many expectations of an initial excitement only to be tempered over time. This data also tracks over the release of the iPad2 when there were millions more users to sign up for The Daily. Overall, this is a good sign for marketers. As The Daily has declines in readership then content providers are more likely to look to marketers for revenue.
Social Media Decline