Tue Dec, 2011 by Derek Mehraban
The week ending December 2 was known as Cyber Week. It’s the week following Thanksgiving, an attempt to piggyback on Black Friday. In 2010 cyber week set a record for online sales within a week. The firm comScore says 2011 saw substantial growth. The 2011 Cyber Week surpassed the 2010 record and even expectations of growth. November 28th, also known as Cyber Monday, was only the second day in history to take in more than $1b in online sales at $1.25b.
Of online vendors it is estimated that 63% of them offered free shipping during Cyber Week, which helped drive sales. December 16 is also known as Free Shipping day as it is the last day of shopping where regular shipping will reach homes by the December 24th deadline. Even though people are increasingly willing to do retail shopping online, many require a perk like free shipping to actually complete the sale.
Online retailing is growing. As events like Cyber Week become more normalized so too will online shopping. Some people may use the week as a time to test with the new method and the increased growth shows more and more people are satisfied and confident with online retailing. This is a good time for digital marketing firm to strike out and try to find new clients. As previously written here, mobile shopping is growing and advertising online is growing with it.