Tue Nov, 2010 by Derek Mehraban
While 42% of CMOs are still investing most of their budgets in print ads, that number is down from last years 67%. Many are still investing in TV ads, but those tend to be large firms that also have a large presence online as well. The best news comes from the 27% of CMOs that say most of their budgets will be spent in online advertising. That number was 18% last year.
Facebook is the big winner in the gains. Last year 51% of firms had a presence and now 75% of firms are findable on the social networking behemoth. However, this also speaks to a lack of social strategy, as most firms use their FB pages as placeholders.
Photo Credit: internet-business-advertising.com
The growing importance for digital marketing combined with unrefined strategies provides ample opportunity for digital marketers to step in and demonstrate value.