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Fri Mar, 2013 by Digital Bus
A few days ago I read somewhere that if you’re not content marketing you’re not marketing. And I must say, it’s 100 percent true. Photo by idovermani Design for Real People In order to be a successful company you have to become a master of communication. Good content marketing delivers information that makes your customer [...]
Thu Feb, 2013 by Digital Bus
As companies continue to implement mobile elements into their business strategies, one of the most important aspects to consider is the transition of website design between devices. Incorporating responsive web design into your mobile site will ensure that users can access your content on any device they may be using. What is Responsive Web Design? [...]
Thu Jan, 2013 by Laura Kirchner
Mobile majority. Yep, that’s right. In 2013 for the first time ever mobile devices will serve up the majority of content consumed online. In many areas of the world they will only have one way to access the Internet, their smartphone. Adding to the likelihood of mobile majority is simultaneous screening, the 2013 multi-tasking. In [...]
Wed Sep, 2011 by Grant
The Search Marketing Expo is off to a great start in New York. The first SEO focused workshop we attended was all about Google Survivor Tips, with special guest speakers Alan Bleiweiss, Micah Fisher-Kirshner, and Mark Munroe. Why do you need tips to survive Google? First you need to know about Google’s “Panda” [...]
Thu Aug, 2011 by Derek Mehraban
A survey of mobile developers shows they are more optimistic about Google+ than they are for either Apple’s iCloud or iOS5 Twitter’s integration. One of the reasons for this difference in opinion is developers are notorious for taking the long view, whereas the non-developer is cautioned by Google+’s newness. Developers even see Google+ not just [...]
Fri Jun, 2011 by Derek Mehraban
New research from Saatchi & Saatchi shows users do not mind learning about new brand products within social games. Infact, 2 out of 5 respondents actually prefer that as a method of content delivery. Social challenges seem to be particularly pleasing. Offering a discount for completion of a challenge is rated by 57% as very [...]
Wed Jun, 2011 by Derek Mehraban
Google is launching a new framework, WebRTC, which would make instant communications an open source endeavor across all types of devices. The framework would allow chatting, email, voice and even video commutations possible regardless of the proprietary standards of the internet enabled device. Computing.co.uk This would be a huge development for the digital agency. Not [...]
Tue Jun, 2011 by Derek Mehraban
There are two reasons June was a significant month for the digital agency. Tablet and smartphones sales were larger in volume than desktops and notebooks. Secondly, users spent more time on mobile applications than they did viewing web pages. That last development was the result mainly of more sessions per user rather than longer sessions. [...]
Fri Jun, 2011 by Derek Mehraban
TechCrunch says there are about 80 developers that have been working on Project Spartan for a couple of months now. Project Spartan is FaceBook’s attempt to take HTML5 to a new level, killing applications. Instead of applications, web pages would be able to execute the actions people use apps for. SiteWorx.com The main beneficiary of [...]
Wed Jun, 2011 by Derek Mehraban
Google Mobile’s search page used to be a replica of the non-mobile version. Google has recognized, however, that most mobile searches are utilizing the mobile aspect of the search. Their response is to better integrate Google Places into the search page. The page now looks normal except at the bottom where the user is given [...]