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Thu Jan, 2013 by Laura Kirchner
Mobile majority. Yep, that’s right. In 2013 for the first time ever mobile devices will serve up the majority of content consumed online. In many areas of the world they will only have one way to access the Internet, their smartphone. Adding to the likelihood of mobile majority is simultaneous screening, the 2013 multi-tasking. In [...]
Wed Sep, 2012 by Erin K. O'Neill
View the story “#DigitalChat: “Viral Video Strategies in a Digital Campaign”” on Storify
Tue Sep, 2012 by Kai Blum
Are you thinking about writing a nonfiction e-book? Possibly about a niche subject that nobody has written about yet? Whether you are thinking about self-publishing a book or trying to make a business case to a publisher, there’s a quick way to evaluate the market for your e-book: 1) Go to Google’s AdWords Keyword Tool [...]
Sat Jun, 2012 by Digital Bus
Friday, June 29, 2012, 3-4pm EST.
Fri Jun, 2012 by Digital Bus
1. “Larry the Bird” gets a makeover Twitter announced this Wednesday that the famed bubbled typeface from the social network’s humble beginnings is no more. In recent years, both the word “twitter” and a small blue bird (nicknamed “Larry the Bird”) have been used to represent the brand; now, a sleeker, simpler bird will serve [...]
Mon Feb, 2012 by Derek Mehraban
YouTube is the new television but until the new app was released Google TV did not offer the best YouTube experience. The new app allows Google TV users to access YouTube’s new channels format, which will help it compete with cable and satellite television providers. There is still a content problem, but more and more [...]
Tue Jan, 2012 by Derek Mehraban
“2012 will be a tipping point as exploding mobile-connected consumer adoption reshapes all business structure, process and economics,” writes Diane Mermigas. “Worldwide social network ad revenues will pass $8 billion in 2012, $5.8 billion of which will be generated by Facebook and its mobile expansion, according to eMarketer.” As all advertisers will allocate significant budgets [...]
Fri Dec, 2011 by Derek Mehraban
Any of the following redesign mistakes can negatively impact your Google rank: Change page URLs and other file names (images, pdfs) Use different page titles and descriptions Replace HTML-based headlines and texts with graphics or Flash Make page text changes (content, formatting) Change your internal link structure Make changes to link anchor texts Make changes [...]
Mon Sep, 2011 by Kai Blum
I already wrote about how publishers can effectively sell books through pay-per-click advertising. But, like everyone else who is offering products and services online, publishers should also invest in the other side of search engine marketing: organic/free search results, and name their books accordingly. This will not only ensure valuable search traffic from Google, Yahoo [...]