Jan
11
The Internet is the new schoolyard sandbox. Share your toys, your information, and everything else you can. In 2013, businesses who actively share and engage with their customers will prosper. Marketing has caught up with the digital revolution. Business can now offer better apps, better content and have the chance to truly give back to [...]
Oct
09
We’ve all heard those fanciful stories of relatively unknown people who manage to garner internet fame through chance happenings, but is it really that unrealistic? No, no its not. All of these social media success stories have certain characteristics in common, and while no one can guarantee that following their example will make you famous [...]
Oct
05
On August 3, 2012 Ingenex CEO Derek Mehraban turned 40, and so did his 1972 VW Westfalia Camper bus. To celebrate, the Ingenex Digital Marketing team loaded up and proceeded to claim birthday deals around Ann Arbor. Follow Ingenex Digital Marketing and The Digital Bus on their Ann Arbor Birthday Deals Quest! The Ingenex team learned [...]
Jul
10
Six Ann Arbor women are going to London during the 2012 Olympics, but they won’t be there for the games. They’re going to swim the English Channel, attempt to set a new world record, and raise a ton of money and awareness for a terrible disease. The world record for a two-way crossing of the [...]
Jun
01
Ricoh, the Japanese copy machine company is unveiling a tablet like device that is to help firms digitize papers and move into the oft-promised but yet unavailable paperless office. The device, called the eQuill, is akin to The Kindle using e-ink to render the documents. The eQuill will also allow stylus manipulation onto the document [...]
Mar
04
I recently attended an Inforum Michigan event in honor of women in leadership roles and the women who want to be there. The gathering was a Michigan kick off to Anne Doyle’s book Powering Up: How America’s Women Achievers Become Leaders. Anne Doyle is thus far one of the most inspiring and raw speakers I’ve [...]
Oct
01
One of the most talked about performances at TEDxDetroit was D Blair’s poem Detroit (While I Was Away). Last year, Blair’s stirring performance was the only one to receive and standing ovation. This year was no different. While the local poet powerfully performed a new poem, Blair brought back the TEDx favorite that warranted ample applause. The poem evokes the spirit [...]
Sep
27
Need to overcome your personal or company’s branding obstacles? Or are you looking for an effective way to grab customer’s attention in a room of competitor vendors? Ingenex CEO, Derek Mehraban, had the opportunity to talk with Tim Patterson, of Tradeshowguyblog.com, about a unique solution that worked to make OSRAM Opto Semi-Conductors pop with measurable results. [...]
Sep
24
There are as many opinions on how to create a viral response to advertising as there are new books on web marketing. Recent information seems to suggest that one likely advertising accelerator is the website inclusion of the Facebook “like” button program. Some web sites have seen as much as a doubling of visitors since [...]
Sep
21
It appears Apple is really getting active on creating a subscription service for newspapers and magazines according to the Wall Street Journal article. Apple is moving full force to sign up as many magazines and newspapers as they can. The interface will likely mimic the iBooks storefront. Locking up this service will be a way [...]