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Wed May, 2011 by Derek Mehraban
A surprise visit at the BlackBerry World Conference was Microsoft CEO Steve Ballmer. The surprise was to announce a partnership between BlackBerry and Bing. Not only will Bing be the default search and maps engine of BlackBerry products, but it will also be deeply integrated into BlackBerry’s new operating system. The integration is to make it easier for [...]
Thu Apr, 2011 by Derek Mehraban
A class action lawsuit has recently been filed claiming Apple and other smartphone makers are trolling individual smartphones for data about the user and then selling that information to advertisers. The lawsuit does not allege the involvement of third party advertisers is a problem, only that the information being sold is not consented upon. For [...]
Mon Apr, 2011 by Derek Mehraban
Now that Verizon offers the iPhone it is possible to make better comparisons between it and other smartphones. Interestingly, many Verizon stores are selling more HTC Thunderbolts than iPhones. The Thunderbolt lacks the brand name recognition of the iPhone and it is also $50 more expensive than the iPhone and yet it is still outselling [...]
Fri Mar, 2011 by Derek Mehraban
Google’s Android operating system now powers many different platforms and there are now many different releases of the Android system itself. All of these differences have created a fragmentation problem. Developers will often need to make slight changes to each of these releases and for each platform. Image from: Androidheadlines Part of the reason why [...]
Wed Feb, 2011 by Derek Mehraban
Seniors have always been one of the hardest demographics to target online. Few are online and when they are they are usually doing only email or specific searches for products. That trend is changing, however. Not only are tech-savvy people aging and moving into the demographic, but the demographic is also becoming more tech savvy. [...]
Wed Feb, 2011 by Derek Mehraban
Yesterday’s news was about FaceBook’s SIM card allowing older feature phones to bring the user into the FB experience via SMS. HTC has also just unveiled a new phone featuring tighter FB integration, including a FB button on the phone itself. While the new HTC handsets are not powerful compared to other Android smartphones, the [...]
Tue Feb, 2011 by Derek Mehraban
Millennial Media’s newest monthly mobile report is out and Android is still the big winner. Millennial’s advertisements reach 63 million users, or 81% of mobile users in the United States. 54% of the advertising impressions for Millennial Media were rendered on an Android based device. That number is an increase of 8% over the previous [...]
Wed Feb, 2011 by Derek Mehraban
The iPhone launched only three years ago and yet last quarter saw more smartphones being sold and shipped than personal computers. The smartphone market grew 87% in the year, whereas personal computers only saw a 3% growth. Tablets are not counted as PCs, which poses a whole other challenge to PCs vendors. Digital marketers need [...]
Thu Jan, 2011 by Derek Mehraban
In September Gartner Research predicted that by 2014 Android based smartphones would outnumber iPhones. Nielsen announced a steady market share for iPhones and Blackberrys, but a growth in Android based sales. Now Millennial Media, an advertising network for mobile devices, says there are more Android based smartphones than iPhones receiving its services. Millennial Media claims [...]