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Tue Jul, 2011 by Derek Mehraban
The New York Times claims there are only about 100 mobile apps native to Android’s Honeycomb platform. When compared to the thousands available for the iPad that number shows a lack of developer interest in native apps for Android tablets. The latest release of Android, version 3.2, was made to help remedy that problem. The [...]
Thu Jul, 2011 by Derek Mehraban
The key to being seen on mobile devices is to be seen within games. New data shows that smartphone owners that have downloaded an app in the past two months have downloaded a game. Apps serving weather, social networking and maps are also very popular, but gaming is consistently the most sought after category of [...]
Wed Jun, 2011 by Derek Mehraban
It’s been known to exist for a few months now and in the works for just over a year. Google+, Google’s attempt to mimic and displace FaceBook, has finally been unveiled. But only to a select few, for the moment. Rumors are that it looks a lot like FaceBook and functions much the same way. [...]
Wed Jun, 2011 by Derek Mehraban
On December 8, Android’s chief Andy Rubin reported there were 300,000 Android activations each day. As of Tuesday that number is now 500,000. That’s an impressive number and it is an impressive growth. 9to5Google.com The easy trend for mobile ad agencies is the growth of smartphones and the growth of the mobile web. Advertising needs [...]
Tue Jun, 2011 by Derek Mehraban
The solid rumor has the iPhone 5 hitting shelves in September. The new phone is touted as having the hardware to revolutionize mobile computing as well as how mobile marketing is conducted. The less solid rumor, however, says there will be two new iPhones to hit the shelves in September. In addition to the iPhone [...]
Fri Jun, 2011 by Derek Mehraban
New research from Saatchi & Saatchi shows users do not mind learning about new brand products within social games. Infact, 2 out of 5 respondents actually prefer that as a method of content delivery. Social challenges seem to be particularly pleasing. Offering a discount for completion of a challenge is rated by 57% as very [...]
Wed Jun, 2011 by Derek Mehraban
Android fragmentation is not a new concern, but it is taking on increased scrutiny as the actual fragmentation intensifies. Data says smartphones users typically have a loyalty to their smartphone’s operating system rating at 25%. Apple commands 59% brand loyalty compared to Android users 29%. ArsTechnica.com The Android fragmentation is caused by frequent updates, which [...]
Wed Jun, 2011 by Derek Mehraban
Google Mobile’s search page used to be a replica of the non-mobile version. Google has recognized, however, that most mobile searches are utilizing the mobile aspect of the search. Their response is to better integrate Google Places into the search page. The page now looks normal except at the bottom where the user is given [...]
Thu Jun, 2011 by Derek Mehraban
There is a genre of app that requires the user to be a subscriber. These apps are usually apps of magazines and until now Apple was not allowing them to be in the appstore without levying a hefty fee. Apple had classified these apps as marketplace apps because they sell products within the app instead [...]
Thu Jun, 2011 by Derek Mehraban
Attrition is a term for when things disappear or become nonfunctional. It’s a term usually referred for military discussion about forces size, but it is also pertinent dealing with mobile applications. The Android marketplace has an attrition rate of 32%, 95,000 of the 300,000 apps ever to appear in the marketplace are no longer there. [...]