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Mon Feb, 2013 by Digital Bus
Google recently announced they have simplified their Ad Words program in effort to increase mobile advertising. The new interface, called Enhanced Campaigns, recognizes if a user is on a mobile device or a desktop/tablet and then tailors the ads accordingly. Enhanced Campaigns will allow businesses to customize their budget in more ways than before. A [...]
Mon Jan, 2013 by Digital Bus
In the age of visual culture, photo-sharing has experienced tremendous growth in popularity. Since approximately 65 percent of the population are visual learners, it’s no surprise that social media sites that center around images have gained so much popularity over the last few years. This trend toward visual is largely influenced by the shifting habits [...]
Wed Mar, 2012 by Derek Mehraban
Siri is not yet in the hands of many people but it soon will be. More and more people are migrating to faster and more powerful smartphones. Siri-like apps are also coming to Android devices and to earlier versions of the iPhone. The potential for Siri, and Siri-like apps, to change shopping is significant. More [...]
Mon Mar, 2012 by Derek Mehraban
If there was doubt that we are on the cusp of a mobile revolution, then the latest results from the Pew Internet and American Life Project will put that doubt to rest. Of American cellphone owners 53% of them own a smartphone. Of all Americans 46% of them own a smartphone. That number represents a [...]
Wed Feb, 2012 by Derek Mehraban
Most people who own a digital device use it while watching TV. The numbers are actually quite shocking. 18% of people who multitask with a laptop or a desktop computer say they do it once a week while watching TV. 66% of those people, however, multitask daily. There is a drop off with the phone [...]
Fri Feb, 2012 by Derek Mehraban
Mobile application Shazam is using the Super Bowl on Sunday night to rollout a new function. Shazam is an app that listens to the music in the background and then identifies the song for the user. Links are then provided to the song’s lyrics or to a place to purchase the track. Until now that [...]
Mon Nov, 2011 by Derek Mehraban
Australia ranks second among potential smartphone users that actually have smartphones. That’s important because it allows for accuracy in predicting whether or not mobile searches will be important in this season’s holiday shopping. Google’s Australia division has announced a 220% bump in holiday shopping searches coming from mobile devices. The amazing data is that one [...]
Tue Oct, 2011 by Derek Mehraban
Facebook has been available on mobile devices, but there were always some functions that did not work correctly on those mobile devices. On Tuesday Facebook released the Facebook Platform on Mobile that will allow apps and mobile browsers to fully use Facebook apps. This will be lucrative for Facebook as they prepare for [...]
Tue Oct, 2011 by Derek Mehraban
Even though the holiday season is not yet upon us, the recent announcements of new products from Amazon and Apple can be interpreted as holiday sales. Both the Kindle Fire and the iPhone 4S were announced recently and both will be available immediately before the holiday shopping season. The Fire becomes available on [...]
Fri Sep, 2011 by Derek Mehraban
Nielsen has published new data about smartphone usage in the U.S. Unsurprisingly the acceptance rate has climbed, but the rate of that growth is still shockingly large. 40% of all mobile phones are now smartphones. Because of the cost of phones and the cost of data plans experts predict the growth to slow, however, that [...]