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Fri Apr, 2013 by Jordan Eckstein
Search engine results are under constant scrutiny from the digital marketing community. As the largest player in the game, Google feels the vast majority of this heat, which tends to be driven by the question mark surrounding their protection of privacy. One of the most recent additions to this discussion is their integration of social [...]
Mon Mar, 2013 by Laura Kirchner
Content is at the heart of all things digital and without content the internet would not exist. Likewise, regularly updated content is at the heart of your online presence, and without it you don’t exist. Why? Because stagnant websites and blogs don’t rank well in search, and social profiles without posts have almost no way [...]
Mon Feb, 2013 by Digital Bus
Google recently announced they have simplified their Ad Words program in effort to increase mobile advertising. The new interface, called Enhanced Campaigns, recognizes if a user is on a mobile device or a desktop/tablet and then tailors the ads accordingly. Enhanced Campaigns will allow businesses to customize their budget in more ways than before. A [...]
Fri Feb, 2013 by Kai Blum
Internet users looking for information on local businesses are increasingly using mobile devices. For example, Yelp reported that 30% of its traffic in 2012 came from smartphones and tablets. This number will most certainly go up in 2013. Therefore, local businesses can and should take advantage of free and paid search engine marketing options. The [...]
Thu Jan, 2013 by Digital Bus
Nowadays, if you read the news, attend conferences and seminars, all you hear are conversations about so-called “big data”, its importance and growth especially in technology and services markets. It’s hard to believe, but… In 2013, as the Digital Era progresses, customers, businesses and devices are generating more and more digital data, a volume of [...]
Thu Jan, 2013 by Kai Blum
I’ve seen quite a few blog posts about SEO Trends for 2013 in recent days. They all have in common that they emphasize the increased importance of quality content, quality links, and quality title tags. Basically, these have been the main ranking factors for the last 10+ years and if you have made them the [...]
Thu Dec, 2012 by Kai Blum
The foundation of successful SEO is good and unique content – the more, the better. But writing content is very time consuming and should be supplemented by user-generated content whenever possible. “User-generated content” of course is a fancy word for comments and reviews that web site visitors can post. By doing so, they can [...]
Fri Sep, 2012 by Kai Blum
It is not difficult to optimize blogs for search engines such as Google. Simply follow these steps any time you write a blog post: 1. Identify the keyword phrase that you believe people will most likely use to search for content related to your blog post.2. Put this keyword phrase into your post’s title. 3. Use the [...]
Wed Aug, 2012 by Kai Blum
For SEO professionals, a website redesign is often a nightmare. After working hard for months to optimize a site and get it ranked in the top search results, a redesign can undo most of the on-page optimization. My advice to anyone considering a redesign: Stay away from a complete redesign, if your web site is [...]
Mon Mar, 2012 by Derek Mehraban
During a panel at SXSW Google’s Matt Cutts announced that Google will be implementing a penalty for sites that are overoptimized. Until that announcement the policy about SEO overoptimization was run by a 2009 announcement, also by Matt Cutts, that there was no such thing as overoptimization. The goal of the penalty is to emphasize [...]