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Mon May, 2013 by Digital Bus
Social media and search are continuously being tied together lately. Understanding how to connect the two within your brands digital marketing strategies is essential for creating great campaigns and engaging users. There are certain aspects of social media marketing that must be complementary to search strategies. Making sure that elements work well together will produce [...]
Mon Apr, 2013 by Digital Bus
Creating content is easy. Creating a sharable content is harder. However, it is marketers’ biggest dream to create both sharable and share-worthy content. Virility: opportunities and challenges Living at the era of digital, we, marketers, have everything the one could wish for to create a viral campaign. Viral marketing is a set of marketing techniques [...]
Fri Apr, 2013 by Jordan Eckstein
Search engine results are under constant scrutiny from the digital marketing community. As the largest player in the game, Google feels the vast majority of this heat, which tends to be driven by the question mark surrounding their protection of privacy. One of the most recent additions to this discussion is their integration of social [...]
Fri Apr, 2013 by Digital Bus
Time and time again, we find that social media is changing the way we work. Social media platforms have an immense ability to influence specific outcomes such as the acquisition of new customers, a new sale, recommendations and referrals. This could also be displayed as a change in sentiment between products and innovations, an increase in [...]
Mon Apr, 2013 by Kai Blum
When it comes to product search, Amazon.com is the biggest search engine: Forrester Research found in 2012 that a third of online users started their product searches on Amazon. Only 13 percent began their search at a traditional search site such as Google or Bing. Despite these numbers, very few people think of Amazon.com as [...]
Fri Mar, 2013 by Digital Bus
A few days ago I read somewhere that if you’re not content marketing you’re not marketing. And I must say, it’s 100 percent true. Photo by idovermani Design for Real People In order to be a successful company you have to become a master of communication. Good content marketing delivers information that makes your customer [...]
Mon Mar, 2013 by Laura Kirchner
Content is at the heart of all things digital and without content the internet would not exist. Likewise, regularly updated content is at the heart of your online presence, and without it you don’t exist. Why? Because stagnant websites and blogs don’t rank well in search, and social profiles without posts have almost no way [...]
Mon Feb, 2013 by Digital Bus
Mobile search is the information users can obtain through searches performed on internet-enabled mobile phones or mobile platforms. Mobile search is a significant and growing segment of the mobile marketing industry. It’s been predicted that mobile search marketing will grow significantly by 2015 and will reach around 73 percent by the end of 2013 already. [...]
Mon Feb, 2013 by Digital Bus
Google recently announced they have simplified their Ad Words program in effort to increase mobile advertising. The new interface, called Enhanced Campaigns, recognizes if a user is on a mobile device or a desktop/tablet and then tailors the ads accordingly. Enhanced Campaigns will allow businesses to customize their budget in more ways than before. A [...]
Fri Feb, 2013 by Kai Blum
Internet users looking for information on local businesses are increasingly using mobile devices. For example, Yelp reported that 30% of its traffic in 2012 came from smartphones and tablets. This number will most certainly go up in 2013. Therefore, local businesses can and should take advantage of free and paid search engine marketing options. The [...]