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Wed Mar, 2012 by Derek Mehraban
The data for February’s search market share has been released by comScore. Both Google and Bing have gained share. Combined, they both gained .4% of the market. Both gains come at the expense of Yahoo, which lost the .4%. AOL remains unchanged at 1.6% and in a strange case of numbers not adding up (probably [...]
Fri Feb, 2012 by Derek Mehraban
Google is releasing data about searches done on Valentine’s Day. Because of the nature of the holiday we should expect it to be a heavy day for local searches (mainly for restaurants and for products that can be bought immediately). Google’s data supports the expectations, with some surprises. Of all the searches for national restaurants [...]
Fri Dec, 2011 by Derek Mehraban
Any of the following redesign mistakes can negatively impact your Google rank: Change page URLs and other file names (images, pdfs) Use different page titles and descriptions Replace HTML-based headlines and texts with graphics or Flash Make page text changes (content, formatting) Change your internal link structure Make changes to link anchor texts Make changes [...]
Mon Sep, 2011 by Grant
Personalized search. Throw that term out. Personalized search is just the new search. For some time now, Google has been paying attention to (and using) your geographic location, language and context from previous search queries to deliver the most relevant (personalized) results. They keep track of your search patterns and preferences to learn what you [...]
Thu Sep, 2011 by Grant
Local search optimization always requires significant time and attention. While there are no shortcuts, marketers can execute a number of strategies that have been proven to positively effect local search rankings. Let’s clear up a couple important items first. Yes, it’s true, the dental and law professions are among the most competitive (and thus among [...]
Wed Sep, 2011 by Grant
From Search Marketing Expo 2011 in New York, Ingenex has learned a LOT more about the +1 button from Google, and how it’s being implemented. We’ll take you beyond what everyone else knows, and look into the future of Google +1. This great session was led by speakrs Josh Dreller, Matthew Guiver and Benjamin Vigneron. [...]
Wed Sep, 2011 by Grant
The Search Marketing Expo is off to a great start in New York. The first SEO focused workshop we attended was all about Google Survivor Tips, with special guest speakers Alan Bleiweiss, Micah Fisher-Kirshner, and Mark Munroe. Why do you need tips to survive Google? First you need to know about Google’s “Panda” [...]
Thu Jul, 2011 by Derek Mehraban
For the second quarter in a row, Yahoo!’s revenue continued to fall. Industry wide spending on display advertising is up, but Yahoo! has such little share compared to Google and FaceBook that it is unable to mount growth in digital advertising revenue. Part of the blame rests on the contract Yahoo! Inked with Microsoft’s Bing. [...]
Wed Jul, 2011 by Derek Mehraban
Baidu, the largest search engine in China, has partnered with Microsoft’s Bing to provide the English language search support. China’s internet population is 477 million and there are over 10 million searches per day conducted in English. Baidu acknowledges, however, that those English language searches are not handled very well, so the 10 million number [...]
Mon Jun, 2011 by Derek Mehraban
The Federal Trade Commission has announced that it will look into complaints about some anti-competitive practices by Google. Google currently controls two thirds of the search market. What is interesting about this announcement is that Google is right now at its weakest since securing its dominance as the search leader. TmobileTeeks.com Microsoft’s Bing is an [...]