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Fri Apr, 2013 by Digital Bus
Time and time again, we find that social media is changing the way we work. Social media platforms have an immense ability to influence specific outcomes such as the acquisition of new customers, a new sale, recommendations and referrals. This could also be displayed as a change in sentiment between products and innovations, an increase in [...]
Fri Apr, 2013 by Digital Bus
With so many different platforms in social media, there are so many places your brand can be talked about. It is really important to be a part of the conversation, or in the very least, be aware of what is being discussed. However, you can sometimes miss what is being said about you by only [...]
Mon Apr, 2013 by Jordan Eckstein
Google publicly announced their introduction of Enhanced Campaigns to AdWords in February of 2013. This was very important news for anyone offering pay per click marketing services. The announcement featured a glowing account of the improved targeting, measuring, and reporting opportunities that were being made available. Alongside all of the benefits, though, was a hint [...]
Fri Mar, 2013 by Digital Bus
A few days ago I read somewhere that if you’re not content marketing you’re not marketing. And I must say, it’s 100 percent true. Photo by idovermani Design for Real People In order to be a successful company you have to become a master of communication. Good content marketing delivers information that makes your customer [...]
Mon Feb, 2013 by Digital Bus
Mobile search is the information users can obtain through searches performed on internet-enabled mobile phones or mobile platforms. Mobile search is a significant and growing segment of the mobile marketing industry. It’s been predicted that mobile search marketing will grow significantly by 2015 and will reach around 73 percent by the end of 2013 already. [...]
Mon Feb, 2013 by Digital Bus
Google recently announced they have simplified their Ad Words program in effort to increase mobile advertising. The new interface, called Enhanced Campaigns, recognizes if a user is on a mobile device or a desktop/tablet and then tailors the ads accordingly. Enhanced Campaigns will allow businesses to customize their budget in more ways than before. A [...]
Fri Feb, 2013 by Kai Blum
Internet users looking for information on local businesses are increasingly using mobile devices. For example, Yelp reported that 30% of its traffic in 2012 came from smartphones and tablets. This number will most certainly go up in 2013. Therefore, local businesses can and should take advantage of free and paid search engine marketing options. The [...]
Thu Jan, 2013 by Kai Blum
I’ve seen quite a few blog posts about SEO Trends for 2013 in recent days. They all have in common that they emphasize the increased importance of quality content, quality links, and quality title tags. Basically, these have been the main ranking factors for the last 10+ years and if you have made them the [...]
Mon Mar, 2012 by Derek Mehraban
During a panel at SXSW Google’s Matt Cutts announced that Google will be implementing a penalty for sites that are overoptimized. Until that announcement the policy about SEO overoptimization was run by a 2009 announcement, also by Matt Cutts, that there was no such thing as overoptimization. The goal of the penalty is to emphasize [...]
Fri Mar, 2012 by Derek Mehraban
Over the next few months Google will be updating it search parameters. It is not yet announced (determined?) just how Google will be changing the weights in its current search algorithms, but what Google will be adding is semantics, which factors in the actual meanings of words. The immediate result will make Google more like [...]