The Digital Bus

Digital Marketing For Kind Companies

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Archive for the ‘Online business’ Category

Jan
24

Big Data 2013 Trends Digital Marketing

Will Big Data get Bigger in Digital Marketing World?

Thu Jan, 2013 by

Nowadays, if you read the news, attend conferences and seminars, all you hear are conversations about so-called “big data”, its importance and growth especially in technology and services markets. It’s hard to believe, but… In 2013, as the Digital Era progresses, customers, businesses and devices are generating more and more digital data, a volume of [...]

Sep
15

Local SEO Tactics from Search Marketing Expo 2011

Thu Sep, 2011 by

Local search optimization always requires significant time and attention. While there are no shortcuts, marketers can execute a number of strategies that have been proven to positively effect local search rankings. Let’s clear up a couple important items first. Yes, it’s true, the dental and law professions are among the most competitive (and thus among [...]

Sep
14

Google Survivor Tips at Search Marketing Expo 2011

Wed Sep, 2011 by

The Search Marketing Expo is off to a great start in New York. The first SEO focused workshop we attended was all about Google Survivor Tips, with special guest speakers Alan Bleiweiss, Micah Fisher-Kirshner, and Mark Munroe.     Why do you need tips to survive Google? First you need to know about Google’s “Panda” [...]

Aug
02

Google Acquires Dealmap

Tue Aug, 2011 by

After being rebuffed by Groupon in December over its $6billion purchase offer, Google created Google Offers. Google Offers is now live in New York City, Portland, San Francisco and Oakland and it will soon come online in Boston, Austin, Denver, Seattle and Washington, DC. Google today acquired Dealmap, which is already online in many more [...]

Jul
14

FaceBook Begins Large Organizational Pages

Thu Jul, 2011 by

FaceBook is now allowing pages to be categorized as part of a child/parent relationship. A complex organization can now have numerous pages underneath of it. An example is that Subway can create a deal with FaceBook Places that works at all locations instead of requiring individual management from each Subway store. This change will help [...]

Jul
14

Google’s Web-Data Exchange Almost Ready

Thu Jul, 2011 by

Google is working on an exchange — akin to other exchanges such as health insurance, etc. — for web-data. The set-up is simple, it’s the devil that is in the details. Internet users, advertising viewers, would be divided into groups and then cookies for certain data segments would be placed in browsers of those users. [...]

Jul
11

FaceBook Is the Ecommerce Site of Choice

Mon Jul, 2011 by

Since last year the number of online shoppers using a brand’s FaceBook page has increased 3 percent. That bump moves blogs, forums and review sites into second place. Many FaceBook users, about 35%, are willing to make purchases through widgets and apps on FB’s site and more than half of users, 53%, have reached an [...]

Jul
07

Mobile Advertising Needs To Be on Games

Thu Jul, 2011 by

The key to being seen on mobile devices is to be seen within games. New data shows that smartphone owners that have downloaded an app in the past two months have downloaded a game. Apps serving weather, social networking and maps are also very popular, but gaming is consistently the most sought after category of [...]

Jun
28

Rumors of Two New iPhones

Tue Jun, 2011 by

The solid rumor has the iPhone 5 hitting shelves in September. The new phone is touted as having the hardware to revolutionize mobile computing as well as how mobile marketing is conducted. The less solid rumor, however, says there will be two new iPhones to hit the shelves in September. In addition to the iPhone [...]

Jun
22

Google Pushing To Be Worldwide Leader in Instant Communications

Wed Jun, 2011 by

Google is launching a new framework, WebRTC, which would make instant communications an open source endeavor across all types of devices. The framework would allow chatting, email, voice and even video commutations possible regardless of the proprietary standards of the internet enabled device. Computing.co.uk This would be a huge development for the digital agency. Not [...]