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Archive for the ‘Online Advertising’ Category

Mar
11

Loup Charmant on Instagram

Boost Your Interactive Marketing with Content

Mon Mar, 2013 by

Content is at the heart of all things digital and without content the internet would not exist. Likewise, regularly updated content is at the heart of your online presence, and without it you don’t exist. Why? Because stagnant websites and blogs don’t rank well in search, and social profiles without posts have almost no way [...]

Mar
21

times1-300x190

New York Times Paywall to Grow Higher

Wed Mar, 2012 by

In another blow for free content providers and advertisers The New York Times has announced that it will be making circumvention of its paywall more difficult. Presently, users can access 20 articles per month without a subscription. That number will soon be cut in half. The thinking is that exposure to the brand will make [...]

Mar
09

spain flag

Spain Offers Relief for Advertising Planning

Fri Mar, 2012 by

There is a lot of talk about the possibility of a double-dip recession in the US. News like that keeps digital agencies on the edge of their seats. The easy expense for a brand to cut is advertising, especially its new and hard to quantify advertising units. Recent data from Spain, however, offers some hope. [...]

Mar
05

msn now

Caution On Bing Numbers

Mon Mar, 2012 by

msnNOW is a new service from Microsoft that tracks “what people are talking about, searching for, and sharing the most.” It launched on February 15 and so far has generated a decent amount of traffic. It seems to be able to generate a fair amount of referral traffic as well. The problem, however, is where [...]

Feb
24

obama consumer

Obama Introducing a Consumer Bill of Rights

Fri Feb, 2012 by

Thursday morning President Obama introduced a Consumer Bill of Rights. Google, Yahoo!, AOL and Microsoft are all stating they will voluntarily comply with the bill. Internet Explorer, Firefox and Chrome already have ‘do not track’ options even though they are rarely used. That is the main component of the Bill of Rights. For now all [...]

Feb
22

pintrest pin

Pinterest Needs To Become a Tool for Advertisers

Wed Feb, 2012 by

Pinterest launched in 2010 and has registered 7 million unique visitors since December. Shareaholic reports that Pinterest is now driving more referrals than FaceBook, Google+ and LinkedIn combined. With numbers like that it needs to stop being treated as a fad or as an entirely creative platform. The social media marketing agency needs to incorporate [...]

Feb
17

google valentine

Google releases Valentine’s Day Search Data

Fri Feb, 2012 by

Google is releasing data about searches done on Valentine’s Day. Because of the nature of the holiday we should expect it to be a heavy day for local searches (mainly for restaurants and for products that can be bought immediately). Google’s data supports the expectations, with some surprises. Of all the searches for national restaurants [...]

Feb
15

multichannel campagin

Multichannel Campaigns Do Matter

Wed Feb, 2012 by

Most people who own a digital device use it while watching TV. The numbers are actually quite shocking. 18% of people who multitask with a laptop or a desktop computer say they do it once a week while watching TV. 66% of those people, however, multitask daily. There is a drop off with the phone [...]

Feb
08

pandora war

Pandora Will Win the Music Streaming War

Wed Feb, 2012 by

For years Pandora was the top dog in streaming music. Based on the music genome project, people tune into Pandora to listen to a particular flavor of music and then Pandora serves up other similar artists. Sometimes people even discover new artists or songs that they like through the service. Spotify came along almost a [...]

Nov
15

brands making digital waster

Brands Are Making Much Digital Waste

Tue Nov, 2011 by

New data about the UK digital agency is helpful for digital marketing agencies in the US. While the numbers of the latest TNS Digital Life report are about the UK they should translate similarly over here. The data found that 61% of consumers do not want to engage with brands online. Most of the engagement [...]