Jun
18
Not many people are using all the resources available to effectively promote their event marketing. A great example of a group in Michigan executing a well rounded event marketing is LA2M – Marketing Education. LA2M has developed a format that has a perfect balance between information and networking opportunity. The casual atmosphere attracts professionals from all [...]
Jun
11
Through the countless resumes received and interviews conducted in society, being remembered by a business professional can be very difficult. With an average of 1,750,000 individuals graduating from college each year, how many of those grads are going after your dream job? Professional Networking is a way for job seekers to connect and converse with [...]
May
22
Whether it’s mingling at professional associations, conventions, socials or with colleagues, the job of networking is never done. Sure, you may already have a career, but that’s no excuse to stop forming new relationships or nurturing the old ones. When building a business, you can’t rely solely on old contacts; you have to make new, valuable connections [...]
May
21
If you have a job or not, professional networking is key. How many times do we hear the expression: “It’s all about who you know.” For you to effectively network you can’t forget about having professional business cards, especially if you are looking for a job in the digital marketing industry. We are in an [...]
Mar
14
People are always looking for ways to solve their problems. What visitors of the web really want is content that describes the issues and problems they face and details on how to solve those problems. Instead of simply focusing on designing websites that look good, the goal for marketers should be to create user experiences [...]
Mar
06
Reading sites like Mashable or Adage, and scanning your Twitter feed for news is a daily ritual for many of us in the digital media field, and quite possibly a labor of love. Yet, not everyone feels this love affair (dare I say addiction) with staying in the loop; not everyone processes and adopts new [...]
Feb
15
Good news for job seekers! LinkedIn Jobs made some excellent upgrades that make searching for a job a little easier. Employers with an optimized LinkedIn Company Page can also benefit from the new features. Improved search functions and usability make the upgraded and redesigned LinkedIn Jobs tools a valuable resource for any job seeker to [...]
Feb
14
Has anyone tried to use Google pay-per-click advertising as personal ads yet? I don’t know, but it would make a lot of sense, because they are very similar in format to printed personals. Now, add some advantages: By choosing the right keywords to trigger your ads, you can easily find people with the same interests. [...]
Dec
14
One of the best manifestations of a brand-related community is the Harry Potter fansite Pottermore. J.K. Rowling successfully harnessed the massive and supremely passionate fanbase for her novels by creating a site where fans can digitally navigate the narrative of the books and further explore the Wizarding world. Pottermore provides unique content and snippets of [...]
Oct
04
On October 18, Facebook Vice President of Global Marketing Solutions is coming to Detroit, Michigan for an Inforum Michigan event. We want you to be there. Why? This is the social media event of the fall, with Ford Motor Company’s very own head of social media, Scott Monty leading the conversation. Ingenex Digital Marketing is [...]