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Thu Feb, 2013 by Digital Bus
As companies continue to implement mobile elements into their business strategies, one of the most important aspects to consider is the transition of website design between devices. Incorporating responsive web design into your mobile site will ensure that users can access your content on any device they may be using. What is Responsive Web Design? [...]
Tue Feb, 2013 by Digital Bus
The social media revolution and conversion to mobile has forced marketers to rethink how to approach business, the marketplace, and customers. In order to succeed in this new era of easy and frequent conversation, companies need to look past revenue and profits and start listening and measuring what they are doing online, specifically through mobile. [...]
Wed Feb, 2013 by Laura Kirchner
In the last five years mobile devices have rocked our world, and with them have evolved our dependency, fascination and love of mobile apps. Steve Jobs ingeniously created delicious “must have” new technologies which spawned countless new industries and markets. Mobile apps are a perfect example. There is always a new app, a free app, [...]
Fri Feb, 2013 by Kai Blum
Internet users looking for information on local businesses are increasingly using mobile devices. For example, Yelp reported that 30% of its traffic in 2012 came from smartphones and tablets. This number will most certainly go up in 2013. Therefore, local businesses can and should take advantage of free and paid search engine marketing options. The [...]
Wed Feb, 2013 by Erin K. O'Neill
The world is going mobile. Mobile electronic devices are more prevalent than ever, and between tablets, smartphones, glorified MP3 players and netbooks, the market is still growing: almost a million people become smartphone users every day, and about 44 percent of American homes have a tablet. Reaching this inherently on-the-go market effectively poses some challenges, [...]
Mon Jan, 2013 by Digital Bus
In the age of visual culture, photo-sharing has experienced tremendous growth in popularity. Since approximately 65 percent of the population are visual learners, it’s no surprise that social media sites that center around images have gained so much popularity over the last few years. This trend toward visual is largely influenced by the shifting habits [...]
Thu Jan, 2013 by Laura Kirchner
Mobile majority. Yep, that’s right. In 2013 for the first time ever mobile devices will serve up the majority of content consumed online. In many areas of the world they will only have one way to access the Internet, their smartphone. Adding to the likelihood of mobile majority is simultaneous screening, the 2013 multi-tasking. In [...]
Mon Dec, 2012 by Erin K. O'Neill
The last Friday of the month recently passed by once more, meaning it was time for another @ingenexdigital #DigitalChat! This week’s topic? Marketing via Instagram, how people could use the photo-sharing platform for marketing, and if it was a viable marketing method!
Mon Aug, 2012 by Lauren Schneider
The Digital Bus tour continued on Saturday when the VW Bus made its way down Woodward ave., joining an estimated 1.3 million people, who packed the streets for the 18th annual Woodward Dream Cruise. The Digital Bus always attracts a lot of attention and even caught the eye of a fellow VW Bus. The two [...]
Mon Mar, 2012 by Derek Mehraban
If there was doubt that we are on the cusp of a mobile revolution, then the latest results from the Pew Internet and American Life Project will put that doubt to rest. Of American cellphone owners 53% of them own a smartphone. Of all Americans 46% of them own a smartphone. That number represents a [...]